Email Marketing Tips
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How to Run a Successful, Legal E-Mail Marketing Campaign
Entrepreneur.com
Q: I want to do some e-mail marketing, and I have received access to the e-mail addresses of consumers that I would like to target. I know a law has recently passed on what you ... -
No-Fail e-Mail
Entrepreneur.com
E-mail marketing is the hottest ticket today, and mailings to opt-in lists now yield higher results than direct mail, and at a lower cost. Everyone's looking for that magic ... -
The 10 Key Steps to Successfully Market Your Business Online
AllBusiness.com
By AllBusiness.com * by Richard D. Harroch More and more small businesses are finding it essential that they market their products and services online. Customers are increasingly ... -
Using a Co-Registration Service
Entrepreneur.com
Q: I recently launched my Web site and newsletter. To build my list of subscribers, I'm using co-registration services. What has your experience been with these types of ... -
Email Marketing Basics for Small Businesses
It has become increasingly harder to promote a business using email. SPAM clogs up in-boxes and most people are quick to delete the deluge of mail they receive without even reading it..... -
Is Your E-Mail Signature Losing You Sales?
Entrepreneur.com
How many e-mail messages do you send every day: 10, 50 or more? Seize the opportunity to promote your business to a highly targeted audience without spending a dime. Few words ... -
Small Businesses Marketing with Text Messaging
AllBusiness.com
By AllBusiness.com * Many large companies, such as Dunkin' Donuts and McDonalds, have deployed successful marketing campaigns using text messaging. But you do not have to be a ...
Webposition Gold by WebTrends
WebPosition Gold is the industry's most comprehensive Search Engine Optimization (SEO) solution. Used by thousands of companies and consultants worldwide, WebPosition provides all of the tools necessary to optimize your web sites' visibility with the search engines and increase revenue by driving greater numbers of qualified visitors to your site.
See what's new in WebPosition Gold 3
WebPosition Gold 3 takes the mystery out of SEO, providing an indispensable solution for both experts and those new to the practice. WebPosition Gold 3 delivers the complete step-by-step SEO process in a single solution:
Step 1. Research and Select Optimal Keywords
Wordtracker Keywords: Start off the SEO process right! Determine which keywords are most searched on and refine your selection to improve your rankings. Also, identify least competitive keywords to address a potential competitive advantage. Then, export the selected keywords directly to WebPosition to ensure you optimize on the right keywords and phrases.
Step 2. Design and Submit Web Pages
Page Builder: Once you've chosen the optimal keywords, you then need to design your web pages for maximum visibility to ensure your most relevant content gets conveyed via the search engines.
Link Defender: To maximize your site's visibility with the search engines, you need to ensure your most relevant content is indexed. Link Defender provides assurance that your links are working so an engine's spider will not drop your important pages. . (Included in the WebPosition Platinum Upgrade)
Meta Manager: Easily add, update or delete Meta Keyword, Meta Description, and Title tags on your HTML pages. Meta Manager includes tips for choosing proper keywords and writing good meta descriptions to ensure your message is properly conveyed in the search results. (Included in the WebPosition Platinum Upgrade)
Code Defender: Protect your HTML source code from competitive copying. Code Defender compresses the code and adds whitespace to make it make it difficult for outsiders to copy your source code for any reason. (Included in the WebPosition Platinum Upgrade)
Upload Manager: Optimized pages are then uploaded to your website via a built-in FTP program or your program of choice.
Submitter: Once built, use this tool to submit to supported engines of your choice. It is important to use responsible practices when submitting pages to the engines. Submitter assists through the use of "slow-submit" technology which simulates a manual submission process.
Step 3. Monitor Your Search Position
To stay on the cutting edge, you need to continually monitor your search position versus your competitors. Reporter monitors web page rankings and alerts you to activities that may affect your rankings. Evaluate visibility scores for both organic and paid listings in a single report. Improved data export features enable you to do trending and more advanced analysis in Microsoft Excel or other analytics packages.
Step 4. Optimize your pages
Page Critic module: Knowing your position for various keywords and search engines is only the beginning. Page Critic is the "magic" behind WebPosition that goes beyond analysis and provides you with straightforward recommendations on actions to take to optimize your site. Recommendations are based on a comparison of your pages to an index of top performing sites, as well as on comparisons to specific competitors you identify. Page Critic also features enhanced page-change detection, allowing it to determine with greater precision which competitor pages have changed since they were last indexed and alert you to respond.
Page Critic Service:
The SEO environment is constantly changing: Search engines change their rules. Competitors optimize their pages, and new competitors enter. The Page Critic Service is a recommended subscription service that continually alerts you to changes that could affect your rankings and provides recommendations on actions to take to respond to those changes. No other product is backed by the years of experience built into Page Critic. The optimization work you do today to improve your ranking could be useless tomorrow. Page Critic is a must-have service to gain and maintain a competitive advantage. (The Page Critic Service was formerly known as Page Critic Knowledge Base.)
Step 5. Analyze Your Results
WebTrends Analytics: Top positions mean nothing unless they drive business results. WebTrends allows online marketers to track beyond the clickthrough to conversion and revenue for both paid and organic search activities. Through WebTrends 7 Smart Reports for Excel, online marketers can understand the correlation between search rankings from WebPosition and resulting conversion and revenue from WebTrends in order to make smarter decisions on how to spend valuable marketing dollars. And to simplify the process, top performing keywords can be imported directly into WebPosition Gold 3 with a single click. (Separate purchase required)
WebPosition Gold 3 Ease of Use:
Scheduler: Scheduler makes managing the SEO process easier by allowing you to schedule WebPosition missions to run at periodic intervals to correspond to your business or client needs.
WebPosition Gold 3 offers the industry's most complete set of features at an affordable price. Use the chart below to help you select the right edition and additional options you'll want for your business.
WebPosition Gold 3
Features and Pricing Comparison Chart
Standard Edition
Professional Edition
NEW FEATURES
Easy-to-use interface with powerful Mission Manager and customizable report templates.
Integration with Wordtracker for researching and selecting target keywords. (Exclusive: 50% more keywords FREE*).
Increased global coveragewith nearly double the number of search engines, including new shopping engine, FroogleTM.
Enhanced reporting on both organic and pay-per-click search listings.
Expanded expert advice from Page Critic to improve your search positions.
E-mailing of search position reports to executives or SEO clients.
Platinum Upgrade: Includes integrated Meta Manager, Link Defender and Code Defender, as well as 25 additional engines available only in Platinum.
optional
optional
Web Analytics from WebTrends for tracking search engine results through to conversion (separate purchase required).
optional
optional
Ideal for SEO consultants: Improved exporting of WebPosition data into Microsoft Excel for further analysis. Private-label reports with your logo to e-mail to your clients.
CORE FEATURES
Wordtracker Keywords module: Identify which keywords are most popular for your category and import into WebPosition.
Page Builder module: Create new HTML pages that are optimized for your target keywords.
Upload Manager module: Upload HTML pages to a production server.
Submitter module: Simplify the process of submitting web pages to the search engines.
Scheduler module: Easily schedule missions such as running reports and uploading pages.
Reporter module: Generate valuable reports on keyword rankings and visibility scores.
Page Critic module: Built on years of expertise, it provides specific advice on the actions to take to optimize your pages for improved search results.
Page Critic Service: To be informed of continual changes in the SEO environment, the Page Critic Service is a monthly subscription service that alerts you to changes that may affect your site and provides expert advice on how to respond.
3 months free
3 months free
WebTrends Analytics: Track organic and paid listings through to conversion and revenue. Integrate cost data for a true ROI picture.
optional
optional
SCALABILITY
Number of domains supported
up to 5
unlimited
Unlimited keywords, missions and pages
PRICING
30-day free trial
30-day money-back guarantee
Single license pricing
$149
$349
Customer upgrade discount for current WebPosition Gold 2 customers
50% off
50% off
“Getting Started with WebPosition Gold” video-based training
$39
$39
*Platinum Upgrade: (3 additional modules plus 25 additional engines)
+ $99
+ $99
*Page Critic Service: (Best value: 12-month subscription)
+ $99
+ $99
*WebTrends Web Analytics: Available in three editions: Small Business, Professional and Enterprise.
Visit webtrends7.com for pricing and a free trial us Wordtracker Free Database trial
