Email Marketing Tips
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How to Run a Successful, Legal E-Mail Marketing Campaign
Entrepreneur.com
Q: I want to do some e-mail marketing, and I have received access to the e-mail addresses of consumers that I would like to target. I know a law has recently passed on what you ... -
No-Fail e-Mail
Entrepreneur.com
E-mail marketing is the hottest ticket today, and mailings to opt-in lists now yield higher results than direct mail, and at a lower cost. Everyone's looking for that magic ... -
The 10 Key Steps to Successfully Market Your Business Online
AllBusiness.com
By AllBusiness.com * by Richard D. Harroch More and more small businesses are finding it essential that they market their products and services online. Customers are increasingly ... -
Using a Co-Registration Service
Entrepreneur.com
Q: I recently launched my Web site and newsletter. To build my list of subscribers, I'm using co-registration services. What has your experience been with these types of ... -
Email Marketing Basics for Small Businesses
It has become increasingly harder to promote a business using email. SPAM clogs up in-boxes and most people are quick to delete the deluge of mail they receive without even reading it..... -
Is Your E-Mail Signature Losing You Sales?
Entrepreneur.com
How many e-mail messages do you send every day: 10, 50 or more? Seize the opportunity to promote your business to a highly targeted audience without spending a dime. Few words ... -
Small Businesses Marketing with Text Messaging
AllBusiness.com
By AllBusiness.com * Many large companies, such as Dunkin' Donuts and McDonalds, have deployed successful marketing campaigns using text messaging. But you do not have to be a ...
How to Start an eBusiness
Whether you want to sell products online or just provide information about your bricks-and-mortar business, don't let another day slip by without developing an Internet home base for your business. These simple how-tos will provide everything you need to get started.
First Steps
- Finding
and Securing a Domain name
First, you've got to try to find the best name for your business. Then it's time to protect your investment. - Choosing
a Web Host
And how to protect your site if your host goes kaput. - Accepting
Payments
Go traditional with credit card acceptance or explore one of the many payment alternatives. - How
to Create a Site for Your Service Business
If you're interested in setting up shop on the Internet to promote your service, these simple strategies will help you bring in the business.
Site Design and content
- Designing
Your Site: How to Do It Yourself or
Hire a Designer
Plus, when and how to hire a software developer - 10
Design Mistakes to Avoid
Avoid these top 10 annoyances and your visitors will thank you. - Adding
Stickiness to Your Site
These 7 tips will help you add content and community that'll keep visitors coming back for more.
Customer Service
- Creating
a Privacy Policy
To build customer confidence, there's nothing better than a boldly exhibited privacy statement. - Dealing
With Product Returns
Customer satisfaction guaranteed? Here are a few tips on handling customer returns.
Marketing Your Site
- 21
Ways to Promote Your Site Online and Off
These 21 tips will help you get the word out about your e-business. - Improving
Your Search Engine Standings
Optimize your Web pages to increase your search engine submission results. - Pumping
Up Your Site's Marketing Copy
To increase page views, you've got to give people a reason to click. Try following these four hard-and-fast rules for crafting compelling copy. - Determining
if Your Site Is a Good Sales Tool
If your Web site isn't doing its job--selling--why are you keeping it on your sales team?
Email Marketing
- Writing
Your First E-Mail Promotion
Your current newsletter subscribers are a captive audience for your e-mail promotions--so plan them well and follow these writing tips. - Creating,
Managing and Increasing Your Opt-In List
Keep your list squeaky clean and avoid dangerous list-management blunders with these easy-to-implement strategies. - Boost
Your Opt-In Rate
Try these sure-fire methods for converting occasional visitors into subscribers. - Make
Sure You're Not Spamming Your Customers
Learn the difference between spamming and opt-in e-mail lists, and then find out how to protect your business against false accusations.